What is Amazon FBA (Fulfilled by Amazon)?

Amazon FBA (Fulfilled by Amazon) is a logistics service in which sellers send their products to Amazon’s warehouses, and Amazon handles storage, packing, delivery, returns, and customer service on their behalf. Sellers simply supply inventory, and Amazon manages the operational side.

In the context of miniature gaming, trending toys, and profitable toys wholesale, FBA is often used because it speeds up delivery, helps win the Buy Box, and gives customers Prime shipping. Retailers sourcing from a toy wholesale supplier often choose FBA for items with proven demand or those that consistently appear on their Amazon stocklist. With FBA, sellers can scale faster without needing their own warehouse or support team.

Example in practice:
A seller tests demand by sending 48 units of a popular miniatures starter box to Amazon FBA. When orders come in, Amazon automatically fulfils them, providing quick delivery and higher customer satisfaction. If velocity is strong, the seller places a larger reorder and expands the same SKU.

Why Amazon FBA matters:

• Improves Prime eligibility and Buy Box potential

• Allows scaling without logistics complexity

• Enhances customer trust and satisfaction

• Creates more predictable sales velocity

• Reduces operational workload for sellers

For anyone building a profitable stocklist of Amazon FBA products, especially across the UK, US and EU, FBA is one of the most efficient fulfilment models available.