What is Amazon Best Seller Rank (BSR)?

Amazon Best Seller Rank (BSR) is a numerical ranking that shows how well a product sells in its category on Amazon, with lower numbers indicating higher sales volume.

BSR is often used by sellers of miniature games, trending toys, and Amazon FBA products to estimate real-time demand and sales velocity. When reviewing an Amazon stocklist or choosing profitable toys wholesale, retailers and distributors often rely on BSR because it reflects how quickly similar products are moving and whether demand is steady or seasonal. For hobby ranges such as Warhammer, Mantic Games, paints, or accessories, BSR provides insights into which SKUs sell consistently and which are riskier.

Example of BSR in practice:
If a tabletop game miniatures kit has a BSR of #2,800 in “Toys & Games,” and a direct competitor sits at #14,000, the first product clearly sells at a faster rate. A toy wholesale supplier might then prioritise the better-ranked SKU when planning small trial orders or replenishments.

Why BSR matters:

  • Helps predict sales and demand

  • Guides safer purchasing decisions

  • Reduces risk of overstocking slow-moving items

  • Supports ROI planning for Amazon FBA products

While BSR isn’t the only indicator to use, it is a valuable signal that helps retailers, miniature gaming enthusiasts, and distributors make smarter stocking choices.