Value-Add Bundling on Amazon: Increase Conversion & Differentiate Your Listings
Value-Add Bundling (Amazon) involves combining complementary products into a single enhanced offering that provides additional utility or convenience beyond the individual items.
In miniature retail, value-add bundles—such as terrain sets plus mats, or paint sets plus brushes—convert exceptionally well as Amazon FBA products. They strengthen an Amazon stocklist by offering differentiation competitors cannot easily duplicate. Toy wholesale suppliers support profitable toys wholesale by offering bundle-ready items at volume discounts.
Example in practice:
A retailer combines a Kill Team terrain kit with measuring tools and tokens to create a complete skirmish bundle.
Why does this matter?
Value-add bundling increases:
- Conversion
- Basket size
- Product defensibility
