Upsell Strategy: Increase Average Order Value in Toy & Miniature Retail

Upsell Strategy encourages customers to buy a higher-value product or an enhanced version of what they originally intended to purchase.

In miniature retail, upsells might include larger army boxes, deluxe paint sets, or upgraded terrain. On Amazon, upsell strategies rely on comparison charts, enhanced A+ content, and better-positioned Amazon FBA products within an Amazon stocklist. Toy wholesale suppliers support upsells by providing higher-margin versions of profitable toys wholesale.

Example in practice:

A customer viewing a starter paint set is shown a “Pro Painter Bundle” with brushes and advanced colours, increasing basket size.

Why does this matter?

Upselling increases revenue without requiring new customer acquisition.