SKU Gap Analysis: Identify Missing Products & Outsell Competitors
Gap Analysis (Competitor SKUs) is the process of identifying missing opportunities in your product lineup by comparing competitors’ catalogues, pricing, features, and performance. It helps determine which SKUs you should add, improve, or remove.
For Amazon FBA sellers and miniature retailers, gap analysis supports smarter Amazon stocklist expansion. By assessing trending toys, rival bundles, and top-performing Amazon FBA products, sellers can identify unmet demand or underserved niches. Toy wholesale suppliers use gap analysis to adjust profitable toys wholesale assortments based on retailer feedback or competitor success.
Example in practice:
A store notices competitors offer base-size variety packs for Warhammer that always sell out. The retailer adds its own multi-base bundle, filling the gap and capturing demand.
Why does this matter?
Gap analysis:
- Informs strategic product development
- Improves competitiveness
- Enhances SKU profitability
