MOQ Explained: How Minimum Order Quantities Affect Retail Purchasing
MOQ (Minimum Order Quantity) is the smallest number of units a supplier requires a buyer to purchase in a single order. It ensures production efficiency and cost viability.
In toy and miniature retail, MOQs impact how sellers source trending toys, terrain, and custom-branded accessories. High MOQs require larger capital commitments and must be justified with demand validation. For Amazon sellers, MOQs determine whether a product can become an Amazon FBA product profitably. Toy wholesale suppliers balance MOQs to offer profitable toys wholesale while supporting retailer flexibility.
Example in practice:
A manufacturer sets an MOQ of 300 units for custom neoprene Battle Mat Terrain. A retailer evaluates whether expected sell-through justifies the investment.
Why does this matter?
MOQs directly affect:
- Cash flow
- Storage requirements
- Supply-chain planning
