MAP Pricing Explained: Protect Margins in Toy & Miniature Retail
MAP Pricing (Minimum Advertised Price) is a policy that sets the lowest price retailers may publicly advertise for a product. It protects brand value and prevents destructive price competition.
In toy and miniature retail, MAP pricing stabilizes margins on high-demand items like Warhammer kits, Battle Mat Terrain, and RPG accessories. Amazon sellers must respect MAP to avoid penalties or loss of supplier access. Toy wholesale suppliers implement MAP to maintain profitable toys wholesale ecosystems and prevent race-to-the-bottom pricing on Amazon stocklists.
Example in practice:
A distributor enforces a MAP of £45 on a new regiment box. Sellers cannot advertise it lower, preserving healthy margins.
Why does this matter?
MAP protects:
- Pricing integrity
- Retailer relationships
- Long-term profitability
