Cross-Selling Strategy: Increase Order Value for Amazon & Miniature Retail

Cross-Selling Strategy is a retail approach where sellers recommend complementary items that enhance the customer’s primary purchase. It increases cart value and improves customer satisfaction by offering complete solutions.

In miniature gaming and toy sales, cross-selling is particularly powerful because most products are part of larger ecosystems—paint sets, tools, Battle Mat Terrain, rulebooks, dice, and storage solutions. Amazon sellers integrate cross-selling through bundled listings, “frequently bought together” optimisation, and post-purchase sequences. Toy wholesale suppliers encourage it by offering multipack pricing that supports profitable toys wholesale bundles. For Amazon FBA products, cross-selling can accelerate momentum for new SKUs.

Example in practice:

A customer purchasing an Armada starter fleet is shown matching dice, naval terrain mats, and ship upgrade packs—leading to a higher final order value.

Why does this matter?

Cross-selling boosts revenue, strengthens brand ecosystem value, and improves inventory turnover across categories.