Amazon ROI Explained: Calculate Profitable Inventory for Toys & Miniatures
Amazon ROI (Return on Investment) measures how much profit a seller earns relative to the cost of acquiring inventory for Amazon sales. It expresses profitability as a percentage, making it easier to compare opportunities across different products.
In miniature gaming, toys, and wholesale environments, Amazon ROI is essential for evaluating which SKUs deserve replenishment. Whether sourcing trending toys, Games Workshop kits, Armada fleets, or accessories from a toy wholesale supplier, sellers rely on ROI to judge whether an item should join—or stay on—the Amazon stocklist. High ROI indicates efficient capital use, especially valuable when scaling Amazon FBA products or assessing profitable toys wholesale that may have thin margins but fast sell-through.
Example in practice:
A seller purchases Combat Patrol boxes at £80 distributor pricing and sells them for £125 after fees, earning £25 net profit. ROI = 31%. They compare this with Battle Mat Terrain that yields 52% ROI, helping them prioritise reorders strategically.
Why does this matter?
ROI directly influences:
- Cash flow
- Purchasing decisions
- Long-term sustainability.
Sellers who track ROI accurately avoid dead capital, improve forecasting, and scale faster.
