Multi-Channel Selling: Expand Toy & Miniature Sales Across Platforms
Multi-Channel Selling is the strategy of selling products across multiple online and offline platforms—such as Amazon, eBay, Shopify, and retail stores—to maximize reach and revenue.
For miniature gaming and toy retailers, multi-channel selling increases exposure for trending toys, faction kits, and terrain accessories. It allows sellers to diversify away from Amazon-only risk and improves turnover of Amazon FBA products. Toy wholesale suppliers benefit when retailers use multi-channel selling to move profitable toys wholesale faster. Keeping synchronised listings helps retailers maintain stock accuracy across an Amazon stocklist and other platforms.
Example in practice:
A shop lists Kings of War boxes on Amazon, eBay, and its Shopify store, ensuring constant visibility and steady sales.
Why does this matter?
Multi-channel selling:
- Reduces dependency
- Stabilises revenue
- Increases brand reach
