Armada by Mantic Games: Naval Miniature Wargame Overview for Retailers

Armada (Mantic Games) is a fantasy naval miniature wargame produced by Mantic Games, featuring fleet-based combat on stylized seascape terrain. Players command ships, upgrades, and admirals to outmaneuver and destroy opponents.

In retail and wholesale contexts, Armada behaves as a stable niche line with consistent attachment sales—fleet boxes, individual ships, tokens, rulebooks, and compatible Battle Mat Terrain. For Amazon sellers, Armada SKUs are attractive additions to an Amazon stocklist because they often hold value, pair well with Amazon FBA products, and appeal to both hobby gamers and collectors. Toy wholesale suppliers like it because its accessory ecosystem creates recurring orders and profitable toys wholesale opportunities.

Example in practice:

A store introduces Armada fleet starters and notices that customers almost always buy at least one upgrade blister and a seascape mat. Bundling these items on Amazon increases average order value.

Why does this matter? 

Armada provides predictable product cycles and reliable community engagement—helping sellers maintain steady, diversified revenue within the miniature gaming category.