Net Profit Per SKU: Measure Real Earnings for Toy & Miniature Products

Net Profit Per SKU is the total profit earned from selling one unit of a specific product after subtracting all costs—COGS, freight, Amazon fees, packaging, advertising, and storage.

In toy and miniature retail, net profit per SKU is one of the most important metrics for determining whether a product should remain on an Amazon stocklist. Sellers evaluate net profit when choosing which trending toys to scale, which Amazon FBA products are sustainable, and which SKUs sourced from a toy wholesale supplier are genuinely profitable toys wholesale. High net profit per SKU strengthens cash flow and allows for reinvestment into faster-turning items.

Example in practice:

A seller calculates that a Kill Team box nets £11 profit per unit after all expenses, making it a reliable anchor SKU.

Why does this matter?

Net profit per SKU reveals true financial performance, not just top-line sales.