Google Trends for Retail: Forecast Demand for Toys & Miniatures

Google Trends is a free analytics tool that measures search interest for keywords over time, providing visibility into rising, falling, or seasonal demand patterns.

For miniature, toy, and Amazon sellers, Google Trends is invaluable for identifying trending toys, assessing new product opportunities, and validating demand before sourcing inventory. It helps refine Amazon stocklist planning, detect early interest in upcoming releases, and compare search volume across competing product types. Toy wholesale suppliers also use Google Trends to anticipate market direction and design profitable toys wholesale assortments.

Example in practice:

A retailer checks Google Trends for “Battle Mat Terrain” and sees a surge before the holiday season, prompting a larger reorder ahead of Q4.

Why does this matter? 

Google Trends offers a low-cost, high-impact method for forecasting interest and reducing inventory risk.