SKU Gap Analysis: Identify Missing Products & Expand Toy & Miniature Sales

SKU Gap Analysis identifies missing, underperforming, or high-opportunity products in a retailer’s catalog by comparing it to market demand and competitor offerings.

In toy and miniature retail, SKU gap analysis reveals unmet needs—new terrain types, faction kits, or accessories popular among trending toys. Amazon sellers use gap analysis to refine their Amazon stocklist, adding SKUs that strengthen category coverage. Toy wholesale suppliers rely on gap analysis to develop profitable toys wholesale assortments aligned with current market trends.

Example in practice:

A retailer realizes they carry Warhammer paints but lack matching brushes, representing a clear gap opportunity.

Why does this matter?

Filling SKU gaps increases revenue potential and improves catalog completeness.