Sell-Through Velocity: Measure Demand Speed in Toy & Miniature Retail

Sell-Through Velocity is the speed at which inventory sells over a specific timeframe. It reflects demand strength and determines how frequently a SKU should be replenished.

For miniature and toy retailers, sell-through velocity helps identify high-performing SKUs—often trending toys, terrain accessories, or faction kits. Amazon sellers use velocity indicators to manage their Amazon stocklist and determine which SKUs deserve FBA restocks. Toy wholesale suppliers monitor velocity on profitable toys wholesale to plan production and distribution.

Example in practice:

A paint set consistently sells 30 units per week, signalling a strong velocity that justifies deeper ordering.

Why does this matter?

High velocity improves cash flow and ranking, while low velocity signals risk.