Product Demand Cycle: Forecast Sales Patterns in Toy & Miniature Retail

Product Demand Cycle describes the predictable pattern of rising, peak, and declining customer interest over time for a specific product.

In miniature and toy retail, understanding demand cycles is essential for ordering trending toys, new faction launches, and terrain sets. Amazon sellers rely on these cycles to time Amazon FBA replenishments and manage their Amazon stocklist. Toy wholesale suppliers use demand cycles to forecast when profitable toys wholesale will require restocks.

Example in practice:

A new Kings of War regiment spikes for three weeks after launch, then stabilizes at a lower velocity. Sellers adjust orders accordingly.

Why does this matter?

Timing decisions around the demand cycle prevents overstock and ensures availability during peak interest.